In 2019, the global PPE market was valued at $52.7 billion. By 2025, it is expected to be worth $92.5 billion, growing at a CAGR of 8.7 per cent. COVID-19 has sparked a rising demand for PPE. Healthcare and frontline workers need quality gear to protect them as they deal with the disease. Working professionals returning to office amidst a new normal also need protective gear. Whether you are an existing PPE manufacturer or an organisation that hopes to tap into this market, here’s what you should know to market your products effectively.
Guarantee optimum quality
COVID-19 is a highly infectious disease. Naturally, customers expect nothing but the best quality to ensure adequate protection. So, keep your brand up to date on the most recent advancements in textile and technology. Ensure that your products meet the quality standards required by your government. If you are an Indian manufacturer, periodically check that your products comply with the standards issued by the Ministry of Health and Family Welfare. You can read more about PPE quality here.
Ensure efficient customer service
It takes a good product to attract customers. But it takes good service to sustain your relationship with them. Provide omnichannel support to allow customers to reach you on multiple platforms, be it on the phone, email or social media. As much as possible, allow customers to talk to an actual person when they contact your business. Being prompt with shipping, delivery and refunds (if necessary) can strengthen trust in your services. If there are issues with your product, follow up with integrity. It would also help to provide special offers, such as free shipping and discounts. Ask for feedback to improve the quality of your offerings.
Create a user-friendly website
Your website should be up to date, easy to navigate and provide customers with all the details they need about your PPE. Include accurate, thorough and easily understandable product descriptions and details. Use industry-related keywords to help customers find you easily. SEO analytics tools like Google Trends can help you choose the right words to use. Having a blog can strengthen your credibility and drive traffic to your website. Also, invest in high-quality images to showcase your products that allow customers to zoom and see the products from multiple angles. You could even include demonstration videos. Such content gives customers the confidence to approach you.
Ensuring quality and efficiency at every step of your marketing journey will enable you to build a strong brand. Additionally, investing in a good selling platform can help you reach more buyers in targeted markets. You can find our seller plans here.
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